From 2012 to 2018, I served as the Digital Media Manager for The Tapscott Group (TTG), led by Don Tapscott—one of the world’s foremost authorities on the intersection of technology, business, and society. In this role, I was responsible for researching, developing, and producing digital media content that underpinned Don’s keynotes and other high-profile speaking engagements around the globe. These engagements spanned a wide range of audiences, including Fortune 500 executives, government leaders, NGOs, global regulatory bodies, and academic institutions.
My primary role was to translate complex, often technical subject matter into clear, compelling, and visually engaging narratives for executive and public audiences. I developed custom slide decks, diagrams, infographics, animations, and short videos to support more than 250 presentations delivered at high-profile events, such as TED Global, the World Economic Forum, and the IMF.
The subject matter covered an expansive thematic range, from blockchain, digital identity, and platform governance to radical openness, collaborative innovation, and the future of education. Each project demanded a strong grasp of the underlying ideas, an ability to synthesize and distill key insights, and a design sensibility tuned to global trends in executive communication.
I worked closely with Don to align messaging with audience expectations, adapting tone, content depth, and visual format for each venue. In doing so, I honed my ability to balance clarity and nuance, conveying the significance of emerging technologies while avoiding over-simplification or hype. Many of these engagements required rapid turnarounds and last-minute customization, which sharpened my project management skills and deepened my ability to work under pressure without compromising quality.
This role strengthened my expertise in visual communication, content strategy, and interdisciplinary research. It also reinforced my belief that the power of a message lies not only in what is said, but in how ideas are structured, visualized, and delivered.
Alisa Acosta 